PERTANIKA JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

This paper explores the challenges the Jahut community faces in preserving their cultural identity. In this study, Orang Asli communities, including the Jahut community, encounter various obstacles threatening their traditional ways of life. This study employed a qualitative approach, with data collected through semi-structured interviews with eleven members of the Jahut community from Kuala Krau, Pahang state of Malaysia. Four significant challenges to maintaining cultural identity are identified: modernisation, assimilation, leadership, and attitudes. The study’s findings are significant because they highlight the necessity for policymakers to consider protecting the cultural identity of Orang Asli communities in Malaysia. It also makes a strong case for fostering respect for cultural diversity and recognising the rights of Orang Asli communities to protect their identity in the rapidly changing digital age.

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