e-ISSN 2231-8534
ISSN 0128-7702
Supina Supina, Jeetesh Kumar and Seyyed Mostafa Rasoolimanesh
Pertanika Journal of Social Science and Humanities, Volume 33, Issue S1, December 2025
DOI: https://doi.org/10.47836/pjssh.33.S1.05
Keywords: Local community, norms activation model, rural tourism, social exchange theory, tourism impacts
Published on: 2025-02-27
By integrating social exchange theory, the norm activation model, and the theory of planned behaviour, this study investigates the effects of awareness of environmental consequences (AEC), environmental attitudes (EA), and local communities’ attachments (LCA) on perceptions of tourism impacts, including economic, environmental, social, and physical impacts. Four hundred seventy-eight responses were collected from local communities in Bogor Regency, Indonesia, and the data was analysed using Smart PLS version 4. This study analyses all factors influencing perceptions of tourism impacts to fill the gap from earlier conceptual and empirical studies. Further, it was found that environmental attitudes needed to influence all perceptions of tourism impacts, and local communities also needed to influence perceptions of social impacts. By analysing a thorough model, this study advances factors of perception of tourism impacts by providing supporting and non-supporting factors. Practical applications and potential research directions are discussed.
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e-ISSN 2231-8534
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