e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 13 (2) Sep. 2005 / JSSH-0202-2005


The Relationship of Exposure to News Media with Attachment to the National Ethos

Ezhar Tamam, Wendy Yee, Fazilah Idris, Azimi Hamzah, Zainal Abidin Mohamed, Wong Su Luan and Mansor Mohd Noor

Pertanika Journal of Tropical Agricultural Science, Volume 13, Issue 2, September 2005

Keywords: News media, exposure, attachment, national ethos, youth, multicultural society

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This study tested the assumption that national media played an important role in promoting a strong national ethos among Malaysians. As youth are heavy consumer of media and play important roles in further progressing the country economically and politically, it is very pertinent to examine the strength of the national ethos among the Malaysian youth of various ethnic groups, and the relationship between the exposure to the news media and strength of their national ethos. A total of 606 students from ten universities and colleges aged between 18 to 27 years were interviewed in a national survey using a self-administered questionnaire. Three dimensions of the national ethos emerged from the data and the students had positive perceptions toward selected characteristics of the country. However, there is a significant difference among the three ethnic groups in their degree of attachment to the three different dimensions of the national ethos. An overall exposure to the news media has a positive and significant relationship with the shared identity and future dimension, and shared history and values dimension of the national ethos.

ISSN 1511-3701

e-ISSN 2231-8542

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