e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 25 (S) Feb. 2017 / JSSH-S0348-2016


Antecedents for Community to Visit Museum Negeri Sembilan, Malaysia

Mohd Ramlan Mohd Arshad, Muhammad Azamuddin Shahifullah and Akmal Fahmi Zulkarnain

Pertanika Journal of Tropical Agricultural Science, Volume 25, Issue S, February 2017

Keywords: Community, museum, visiting behaviour

Published on: 11 Sep 2017

The aim of this research is to examine why people visit Museum Negeri Sembilan. The 150 respondents for this research are visitors of the state's Museum. The main objective of this study is to determine the most significant factor that influence visits. Purposive sampling technique was used with questionnaire as the instrument for collecting data. In determining the relationship between the visiting behaviours, Correlation Analysis and Regression Analysis were used. Based on the findings, physical context is the main antecedent of visiting behaviour or frequency of visits. Hence, the museum needs to be upgraded and preserved namely its uniqueness, historical information and facilities to encourage more visitors.

ISSN 1511-3701

e-ISSN 2231-8542

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