e-ISSN 2231-8542
ISSN 1511-3701

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Mega-Discourse on the Cognitive and Ethno-Cultural Aspects of the Problem of the Functional and Genre Stratification of Modern Sport

Larisa G. Yarmolinets, Sultan M. Akhmetov, Elena N. Luchinskaya, Zhanna Z. Terpelets and Maria N. Kunina

Pertanika Journal of Tropical Agricultural Science, Volume 25, Issue S, July 2017

Keywords: Cognitive-pragmatic description, ethno-cultural studies, sport communication, sport discourse genres

Published on: 05 Jul 2017

The problem of classifying various discourses is topical. The aim of this research is to describe various discourses of sport communication. Sport is a huge sphere of human physical activity. The questions addressing sport as communication through the different structure of physical activity are rather topical in our research. Sport is a form of physical activity that is performed by professionals, non-professionals and their supporters. Ethno-cultural studies can provide insight into the peculiarities of sport communication through a verbalised description of the cognitive-pragmatic processes involved in this communication. This will greatly benefit our multicultural world. Having generalised the empirical data of translation practice in the field of sport, it remains for researchers to work out new models of sport discourse based on European languages. We provide an interdisciplinary understanding of the integrated system of knowledge accessed from different fields for solving the topical and difficult scientific, theoretical and practical tasks of sport mega-discourse in the context of an integral and competency-based approach that combines the cognitive, ethno-cultural, medico-social and psycholinguistic aspects. This synergetic approach is used to consider the subject from the setting of international competitions and the Russian 2014 Olympics.

ISSN 1511-3701

e-ISSN 2231-8542

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