Eco-labeling inititates the change in marine ornamental fishing pattern in North Bali by promoting environmental awareness and raising issues regarding inequality in the social, economic, political, and ecological dimension of marine ornamental fish fisherman's livelihood. There are several actors involved in the eco-labeling issues which are state, non-governmental organization (NGO), private sectors and fishermen. This paper aimed to analyze the characteristic of actors, their interest and impacts on marine ornamental fish trade, and their certification of eco-labeling by using actor-approach analysis. This research used mixed methods of both qualitative in nature and quantitative in approach. This study revealed that exporters had the most powerful influence on price and demand controller in Les Village's marine ornamental fish trade, while middlemen (the representative of exporters in village level) were on the second. Middlemen had the control over Les Village's fishermen income, with such regulation that fishermen only captured a number of fishes and certain type of fishes ordered by the middleme in a day, thus limiting the fishermen's income. The state could be alineated from the Les Village's marine environmental movements as well as state's role in the marine ornamental trade as it has unclear interest in marine ornamental fish trade, even though Marine and Fisheries Services Buleleng and Industry and Commerce Services Bali Province attempted to look for a position role in the trade.