e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 27 (S2) 2019 / JSSH(S)-1075-20


The Role of Peripheral Conference Service in Developing Revisit Intention to Host Destination

Christina Lipuringtyas Rudatin, Tengku Ezni Balqiah and Sofjan Assauri

Pertanika Journal of Tropical Agricultural Science, Volume 27, Issue S2, December 2019

Keywords: Novelty seeking, peripheral conference services, revisit intention, satisfaction

Published on: 11 November 2019

The meeting, incentive, conference, and exhibition (MICE) industry continues to grow, contributing significantly to a destination’s economy. This article examines how the perceived quality of the peripheral conference service, as a supporting program for a conference, affects the loyalty of participants at the conference host destination. This perceived quality may also affect the conference participants’ novelty-seeking behavior in moderating the influence of the strength of satisfaction on intentions to revisit the conference host destination. The unit of analysis of this study was international conferences in Bali, Surabaya, and Jakarta. The data were collected from 214 respondents via a questionnaire. Questions were answered using a 7-point Likert scale and analyzed using a partial least squares structural equation model (PLSSEM). The results showed that the perceived quality of the performance of the peripheral conference service had a positive influence on conference participants’ satisfaction with the destination. A subsequent positive effect was also found for intention to revisit the conference host destination. However, novelty seeking is not proven to have an effect in moderating the influence of the power of satisfaction on the intention to revisit the conference host destination.

ISSN 1511-3701

e-ISSN 2231-8542

Article ID


Download Full Article PDF

Share this article

Recent Articles