e-ISSN 2231-8542
ISSN 1511-3701

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Are Malay Small-Scale Agro-Entrepreneurs Ready to Face Future Challenges? An Analysis of Attitudes towards Work Values

Ezhar Tamam, Rahim Md. Sail, Zainal Abidin Mohamed, Amin Mahir Abdullah, Mohamad Rezal Hamzah and Zamree Yaakob

Pertanika Journal of Tropical Agricultural Science, Volume 16, Issue 1, March 2008

Keywords: Malay agro-entrepreneurs, readiness, work values orientation, agricultural challenges

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A vital question receiving much attention in the revitalization of the agro-food sub sector in Malaysia concerns the readiness of Malay small-scale agro-entrepreneurs to compete in an increasingly competitive agriculture market. This study reports on the readiness of Malay small scale commercial farmers in terms of attitude towards entrepreneurial work values. Seven hundred and eighty five Malay small-scale farm producers participated in the survey. A variation of attitudes towards performance, continuous improvement, quality, and innovation/risk-taking values were observed. Most of them had a positive rather than a very favorable attitude towards the four entrepreneurial work values. Hence, many are still vulnerable to compete in an emerging liberalized market. The results showed that the attitudes towards entrepreneurial work values significantly differed according to factor of participation in non-formal courses, participation in business networks, age, and level of education. Implications of the findings are discussed.

ISSN 1511-3701

e-ISSN 2231-8542

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