e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 21 (2) Jun. 2013 / JSSH-0546-2011


Improving Organisational Communication in the Era of Globalisation

Deshpande, P. P.

Pertanika Journal of Tropical Agricultural Science, Volume 21, Issue 2, June 2013

Keywords: Information Technologies (ICTs), World Trade Organisation (WTO)

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The formation of the World Trade Organisation (WTO) in the year 1995 with around 127 signatories and subsequent developments have intensified competition among countries and the business organisations all over the world. This development is accompanied by increased financial flow and opportunities for all. Survival of the fittest has, therefore, become the mantra in the new global world trade scenario. These developments have received a further boost from the use of information technologies (ICTs) in business operations. With growing competition, the concern for employee involvement has also been growing in business organisations. It is being realised that in a fiercely competitive world market, human resources play a very crucial role in giving an organistion an edge over its competitors. Efforts are therefore being made by organisations to increase communication with employees in the hope that this will increase their involvement in the organisation, thus helping the organisation to have a competitive advantage over its rivals. Communication matters because failures on this front can prove costly. They can lead to misinformation, which can then lead to disruption or stoppage of work. They can also upset the whole rhythm of production, lessening cooperation between employees and their supervisors and creating ill-feeling that causes a disruption in productivity. No organisation can afford this.

ISSN 1511-3701

e-ISSN 2231-8542

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