e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 21 (S) Jun. 2013 / JSSH-0798-2013


Perception of Gender Communication Competence of Leaders in a Malaysian Higher Education

Lailawati Mohd Salleh

Pertanika Journal of Tropical Agricultural Science, Volume 21, Issue S, June 2013

Keywords: Communication competence, gender, encoding, decoding, leaders, Malaysian Higher Education

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Leadership communication competence is known to be a key element in organizational success. The present study examines leadership communication competence in an institution of higher learning in Malaysia. The study delved into subordinates’ perception of their leaders’ encoding and decoding skills and found that these leaders have a relatively high encoding and decoding skills. When comparing between males and females, it was found that the males scored higher in both skills. This result seems similar to the western literature on gender communication but purportedly with different reasons for why men scored higher than women. This study, thus, contributes to the literature on the influence of culture in relation to the perception of gender communication competence.

ISSN 1511-3701

e-ISSN 2231-8542

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