e-ISSN 2231-8542
ISSN 1511-3701

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A Comparison of Customer Attendance Motivations at Victoria Park and Manning Farmers' Markets, Perth, Western Australia

Mark Azavedo and John Walsh

Pertanika Journal of Tropical Agricultural Science, Volume 27, Issue T1, December 2019

Keywords: Attendance motivations, attendee attitudes, farmers' markets, fresh produce

Published on: 29 Apr 2019

In March 2016, a survey of consumer attendance motivations was conducted at Victoria Park Farmers' Market, Perth, Western Australia. Whilst the main motivation, purchase of fresh produce, was the same as described in a number of previous studies, there were also differences. Accordingly, it was decided to conduct a further consumer survey, at a different farmers' market in the Perth area, to confirm or otherwise the Victoria Park findings. Manning Farmers' Market, at a distance of approximately three kilometres from Victoria Park was chosen. The survey was undertaken in May/June 2017. Results were very similar to Victoria Park, for instance around demographics and sociability concerns. Amongst the demographics the only statistically significant difference was in the greater number of attendees over 46 years at Manning Farmers' Market (though modal age group was the same at both markets). Attitudinally the only significant difference to emerge was greater concern for food safety at Manning Farmers' Market. Motivationally, Manning Farmers' Market customers gave a more positive ranking than Victoria Park Farmers' Market customers to purchasing fresh produce and purchasing packaged foods and a lower positive ranking than Victoria Park Farmers' Market customers to purchasing ready to eat foods and attending events/activities and concerts. This paper describes comparative outcomes between Victoria Park Farmers' Market and Manning Farmers' market in detail, assesses the research approaches and results for both, and contextualises them within global research on farmers' markets, through a framework of comparing outcomes at the two markets.

ISSN 1511-3701

e-ISSN 2231-8542

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