e-ISSN 2231-8542
ISSN 1511-3701

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Assessing Sharia Compliance Medical Destination Behaviour: A Medical Tourism Perspective

Amirah Ahmad Suki, Lennora Putit and Noor Rita Mohamad Khan

Pertanika Journal of Tropical Agricultural Science, Volume 25, Issue S, January 2017

Keywords: Destination intention behaviour, intention, medical tourism, sharia compliance, Theory of Planned Behaviour (TPB)

Published on: 28 Jul 2017

This study, using Sharia Compliance Medical Destination Behaviour (SCoM-DB) model, aims to assess the psychological factors that influence the tourist's selection of sharia compliant medical destination. It further attempts to identify linkages between religiosity towards attitude and destination image towards the subjective norm. A survey questionnaire method using judgmental sampling technique was adopted. Data A total of 105 respondents were recruited for this purpose and data obtained was used to test the relationship using partial least square structural equation modelling (PLS-SEM). Findings revealed that attitude and perceived behavioural control have a significant influence on destination choice whereby the latter (perceived behavioural control) proved to be the strongest contributing factor. Meanwhile, subjective norm is found to have an insignificant effect on destination intention behaviour. The significant relationship between religiosity towards attitude and destination image was also noted.

ISSN 1511-3701

e-ISSN 2231-8542

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