e-ISSN 2231-8542
ISSN 1511-3701

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Does Store Environment Influence People with Disability's (PWD) In-Store Experience and Approach Behaviour? An Empirical Analysis

Lennora Putit, Jamaliah Md Yusof and Amirah Ahmad Suki

Pertanika Journal of Tropical Agricultural Science, Volume 25, Issue S, January 2017

Keywords: Approach behaviour, emotional attachment, in-store experience, people with disability (PWD) consumers, stimulus-organism-response (S-O-R) model

Published on: 28 Jul 2017

Drawing upon the Stimulus-Organism-Response (S-O-R-) behavioural model, this paper proposes a theoretical framework that explores how this seminal theory holds across with new constructs, namely hedonic shopping value and emotional attachment. Additionally, it attempts to examine the correlation between store environment, in-store experience and the approach behaviour within the shoppers' context of people with disability (PWD). Using a quota sampling approach, a total of 300 guided self-administered survey questionnaires were distributed to target respondents but only 151 returned questionnaires were usable and subsequently run for data analysis through structural equation modelling technique. The findings revealed that emotional attachment significantly influenced shoppers' approach behaviour followed by in-store experience. Meanwhile, hedonic shopping value indicated insignificant effect on approach behaviour and significant relationship between store environment and in-store experience of PWD consumers.

ISSN 1511-3701

e-ISSN 2231-8542

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