e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 25 (S) Feb. 2017 / JSSH-S0363-2016


The Factors and Outcomes of Social Media Dependency Framework

Rosidah Musa, Nadhratul Ain Ibrahim and Ainul Azreen Adam

Pertanika Journal of Tropical Agricultural Science, Volume 25, Issue S, February 2017

Keywords: Social media dependency, Social Media Intelligence Quotient, social media literacy, business literacy, social intelligence

Published on: 11 Sep 2017

Social Media Intelligence Quotient (SMIQ) refers to social media literacy, business literacy and social intelligence. Users of social media attitude towards it is shaped by their personality, media platform and social support to stay online. Using social media can improve fresh graduates' marketability and employability. There are many factors that influence social media dependency such as the social system, media system and personality system. The purpose of this paper is to examine the factors of social media dependency and identify its implications among graduates. It aims to develop a theoretical framework based on a modified Media System Dependency (MSD) Theory.

ISSN 1511-3701

e-ISSN 2231-8542

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