e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 25 (3) Sep. 2017 / JSSH-S0472-2017


Factors Influencing the Digital Business Strategy

Singh, G., Gaur, L. and Agarwal, M.

Pertanika Journal of Tropical Agricultural Science, Volume 25, Issue 3, September 2017

Keywords: Capabilities and culture, digital business strategy, digital technologies, five forces model, influencing factors

Published on: 22 Aug 2017

As the interplay of information technology with businesses evolve, it becomes increasingly important to understand the factors that influence the strategies that businesses adopt, especially in the realm of Digital Technologies. While the concept of digital technologies started with four pillars, namely Social Media, Mobility, Analytics and Cloud, it has expanded to include the revolutions taking place in the Internet of Things, Machine Learning, Augmented Reality, Artificial Intelligence and Cognitive Technologies. While the authors do not attempt to analyse each of these technologies individually, this paper aims to identify and understand the factors (technological and non-technological) which could impact the Digital Business Strategy (DBS) of an organisation. It reviews research papers, articles and examines opinions and views of selected organisations on this topic. This is in order to provide a comprehensive picture that would likely to appeal to academicians and practitioners.

ISSN 1511-3701

e-ISSN 2231-8542

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