e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 25 (S) Sep. 2017 / JSSH-S0510-2017


The Model to Increase the Entrepreneurial Performance in Creative Industries Using Entrepreneurial Orientation and Social Capital Development Approach

Dewi Kusuma Wardani, Feri Setyowibowo, Muhammad Sabandi and Leny Noviani

Pertanika Journal of Tropical Agricultural Science, Volume 25, Issue S, September 2017

Keywords: Creative industries, developing country, entrepreneurial orientation, entrepreneurial performance, social capital

Published on: 30 Mac 2018

The current research objective is to test the model of Social Capital and Entrepreneurial Orientation towards Entrepreneurial Performance of the creative industries in a developing country. The research specifically aims to contribute to the entrepreneurship theories on creative industries. The samples are the creative entrepreneurs in the design, fashions and crafts businesses in several cities in the Central Java province, Indonesia. Results of Partial Least Squares (PLS) inferred that, firstly, there is a positive and significant influence of social capital on Innovativeness, Competitive Aggressiveness and autonomy. Second, there is a negative and significant influence between social capital and, Proactiveness and risk-taking. Third, there is a positive and significant influence of Innovativeness, Proactiveness, Competitive Aggressiveness and autonomy in entrepreneurial performance. Risk-taking, however, only provides an insignificant positive influence toward performance. It can be concluded that Innovativeness, Competitive Aggressiveness, and Autonomy of the creative industries are important toward entrepreneurial performance; however, entrepreneurs should also need to consider their position in the competition by increasing social capital and taking into account the risks that might emerge when taking such a decision. The research brought implication in developing a robust approach by government and entrepreneurship education institutions to enhance entrepreneurship.

ISSN 1511-3701

e-ISSN 2231-8542

Article ID


Download Full Article PDF

Share this article

Recent Articles