e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 25 (S) Aug. 2017 / JSSH-S0630-2018


Designing E-Promotion Strategy Roadmap in Indonesia E-Commerce

Retno Setyorini and Robbi Hendriyanto

Pertanika Journal of Tropical Agricultural Science, Volume 25, Issue S, August 2017

Keywords: e-commerce, e-promotion, Indonesia, information, roadmap, technology

Published on: 28 Jun 2018

E-Commerce (Electronic Commerce) is currently expanding in Indonesia and becoming the foundation of business development there. E-commerce however, faces challenges such as how companies can promote their goods or services to the target market. The problem lies in the under-utilisation of Information Technology in electronic commerce especially in business promotion. The purpose of this study was to determine and analyse e-promotion strategy and roadmap for e-commerce Indonesia. The research employed qualitative method, such as observation, interviews, documentation and triangulation techniques. The findings indicated that a roadmap for e-promotion by easing rules of transaction for e-commerce services is the way forward.

ISSN 1511-3701

e-ISSN 2231-8542

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