PERTANIKA JOURNAL OF TROPICAL AGRICULTURAL SCIENCE

This study examines how Indonesia's hotel industry responds to environmental sustainability pressure and how dynamic managerial capabilities play a significant role in defining environmental proactiveness as a proxy of strategic response and its impact on a firm's performance. This will be done using a model that integrates institutional theory, resource dependence theory, and cognitive theoretical perspectives. The findings of this study indicate that stakeholder pressures perceived by hotel managers have a positive impact on hotels' environmental proactiveness through the mediating effect of dynamic managerial capabilities. This current study also finds a strong and positive relationship between environmental proactiveness and firm performance. Drawing from the results, research contributions, managerial implication, policy implication, and future avenues of inquiries for researchers are provided.