e-ISSN 2231-8542
ISSN 1511-3701

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Business Strategy Selection Using SWOT Analysis with ANP and Fuzzy TOPSIS for Improving Competitive Advantage

Lim Sanny, Bachtiar H. Simamora, Johanes Ronaldy Polla and Jason Lee Atipa

Pertanika Journal of Tropical Agricultural Science, Volume 26, Issue 2, June 2018

Keywords: ANP, Fuzzy TOPSIS, group decision-making, multi-criteria determination analysis, SWOT analysis

Published on: 29 Jun 2018

The purpose of this research is to improve the dimension analysis of SWOT with group decision-making. This study analyses the internal and external environment of companies for formulating alternative strategies during the planning process of strategy formulation. The main focus of this research is to choose the best alternative strategy based on each factor and sub-factor of the SWOT analysis, where the strengths and opportunities are treated as advantages and weaknesses and threats are treated as costs. This research was completed using the Analytic Network Process (ANP) and Fuzzy Technique for Order Performance by Similarity to Ideal Solution (TOPSIS). The incorporation of the ANP and Fuzzy TOPSIS methods is proposed at the end of the study and can be applied with a SWOT analysis to formulate the best alternative strategy.

ISSN 1511-3701

e-ISSN 2231-8542

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