e-ISSN 2231-8542
ISSN 1511-3701

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Promoting Health and Brand Awareness - An Overview of Integrated Gamification Approach on Corporate Sector

Titik Respati, Eko Nugroho and Gilarsi W Setijono

Pertanika Journal of Tropical Agricultural Science, Volume 26, Issue T, April 2018

Keywords: Brand awareness, employee, health promotion, internal engagement program, gamification, social media

Published on: 11 Jul 2018

This paper is an overview of how an internal engagement program - supported by effective gamification approach - can motivate an employee to take an active role in health promotion and at the same time create positive brand awareness. The method used was a series of challenges with each challenge designed to convey a particular message and objective to promote a healthy environment. Results showed that this approach attracted the participation of 181 (90%) branch offices with 69 branch offices (38%) participated in all challenges. A total of 2,530 tweets produced more than 15 million impressions in the social media platform. A new perspective from the organisation in using social media to promote the brand and internal activities started to develop. In conclusion, gamification can be used to optimise a corporate employee engagement program not only to achieve its internal objective but also to push for an active health promotion program for the community. These activities can boost positive brand awareness.

ISSN 1511-3701

e-ISSN 2231-8542

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