This study discusses the potential of the Dieng Kulon Tourism village (central java province), as one of the National Strategic Tourism Areas in Indonesia, in the areas of attraction, accessibility, amenities, ancillaries, available package and activity. An observation method, was adopted to analyze 'tourist area life-cycle' (TALC) model. Additionally, in-depth interviews were subsequently were combined with secondary data. The research results indicated Dieng Kulon tourism village has the potential to develop as a National Strategic Tourism Area, and based on Tourist Area Life Cycle (TALC) model, Dieng Kulon Tourism village is in the development phase.