e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 26 (T) Aug. 2018 / JSSH-T0746-2018


How Price Perception and Satisfaction Influence Online Repurchase Intention

Pantri Heriyati* and Aarti Budharani

Pertanika Journal of Tropical Agricultural Science, Volume 26, Issue T, August 2018

Keywords: After-delivery satisfaction, at-checkout satisfaction, intention to return online, overall satisfaction, price perception

Published on: 27 Aug 2018

This research investigates how price perception, performance and satisfaction of Indonesian consumers impact online shopping experience and online repurchase intention at the same shops. The study specifically examines the important interrelationship between three variables that affect customer's intention to repurchase. The results facilitate the understanding of factors that influence repurchase intention of online shopping in Jakarta. One hundred valid responses from a set questionnaires were analysed. Regression analysis was employed to test the hypotheses. The results showed the customer's price perception and after-delivery satisfaction influenced their overall satisfaction and their intention to return to the same online shop (e-tailer). In addition, overall satisfaction influenced repurchase intention at e-tailer. Customer at- checkout satisfaction was not found to influence the overall satisfaction and their intention to return to shop at the same e-tailer. The findings suggested that customers after checking-out from an e-tailer required further favourable experiences to support their judgment and decision to return to the same online shop.

ISSN 1511-3701

e-ISSN 2231-8542

Article ID


Download Full Article PDF

Share this article

Recent Articles