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An Anthropological Study on Female Peddlers' Lingual and Paralingual Advertising in the Subway in Tehran

Ahmad Naderi and Maryam Hossein Yazdi

Pertanika Journal of Tropical Agricultural Science, Volume 26, Issue T, February 2018

Keywords: Female peddlers, lingual and paralingual skills, method of advertising, subway, Tehran

Published on: 18 May 2018

The current research pursues an answer to the question of how female peddlers' verbal and nonverbal communication in the subway in Tehran attracts passengers, encouraging them to buy, and how they apply lingual and paralingual advertisements to sell their commodities. It attempts to analyse the female peddlers' actions that make the passengers shop in the subway. To realise the issue observation, deep interview, consistent presence, and frequent attendance in the designated location for the research (different routes of the subway trains in Tehran) was employed and after necessary investigations on the domain, deliberative results were discovered. For instance, female peddlers in different ages-young, middle aged or elderly-pay significant attention to the acquisition of lingual skills to advertise their commodities, since the peddlers are growing in number every day; some are genius in this regard and invent particular lexis and behaviours, and some others imitate lingual and paralingual skills and the body language from other peddlers to sell their commodities among the passengers. Due to the excessive number of rivals (female peddlers) with comparable products, they are distinguished through the method they use to advertise. Putting together the verbal and nonverbal advertising, the applied method makes each individual unique and different from the others, thus the peddlers attract the passengers' attention to sell their commodities.

ISSN 1511-3701

e-ISSN 2231-8542

Article ID

JSSH-T0780-2018

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