e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 25 (3) Jul. 2017 / JST-S0271-2017


Understanding Consumer Preferences using IoT SmartMirrors

Gaur, L., Singh, G. and Ramakrishnan, R.

Pertanika Journal of Tropical Agricultural Science, Volume 25, Issue 3, July 2017

Keywords: Human - IoT bridge, Indian enterprises, Intelligent gesture recognition, Internet of Things, Knowledge recording, SmartMirrors

Published on: 20 Jun 2017

Internet of things (IoT) has so far been considered to be a complex network of objects speaking to each other across a digital network transmitting information and broadcasts about themselves and their surroundings through an assembly of sensors, actuators and motors. In this paper we present a use case for IoT to understand and record consumer behavior. In essence the paper attempts to classify how humans and IoT devices can learn from each other. In this paper retail smart devices can help salespersons understand more accurately a consumer or shoppers preferences and suggest more suitable options.

ISSN 1511-3701

e-ISSN 2231-8542

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