Extension agents should have adequate knowledge of agriculture before they can inform, educate and train the farmers in methods and techniques of farming. Hence, they should keep abreast with the development in agriculture; and one of the ways they could do this is through the use of mass media such as radio, television, newspapers, magazines and books. The study attempted to find out the extension agents' content preference in agricultural publications. Self-administered questionnaires were used in the study. The respondents comprised extension personnel from four main development agencies in Malaysia. They were the front-line workers, supervisors, and administrators from the Department of Agriculture, FELDA, RISDA and FOA in the districts of Temerloh, Kuantan dan Pekan. From the results of the study certain conclusions are derived.