e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 6 (2) Aug. 1983 / PERT-0196-1983


Colour Bias Among Young Malay-Malaysian Children

Putri Zabariah Bt. Hj. Megat Abd. Rahman

Pertanika Journal of Tropical Agricultural Science, Volume 6, Issue 2, August 1983

Keywords: Colour bias; young Malay-Malaysian children; Color Meaning Test II (CMT. II).

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Previous studies of preschool children in the United States, Western Europe, and Eastern Asia have demonstrated a bias favouring the colour white relative to the colour black. In this study, procedures used in the Color Meaning Test II (CMT II) were translated and administered to 100 Malay-Malaysian preschoolers, aged 3 and 4 years. The Malay-Malaysian childrens mean CMT score of 14.6 compared to the theoretical mean of 12, indicates a slight pro-white/anti-black colour bias. However, the degree of colour bias among the Malay-Malaysian children was low compared to previous studies in other countries. Therefore, the study suggests that the intensity of pro-white/anti-black colour bias is influenced by attitudes toward black and white people. This study provides some support for claims that the pro-white/anti-black colour bias is universal and that main causal factors are early diurnal experiences and cultural symbolism.

ISSN 1511-3701

e-ISSN 2231-8542

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