Research on intercultural communication with respect to cultural differences in an ethnic group has rarely been undertaken. Thus, this study is proposes a communication model among elites (namely ulamaks) in Menes district, Banten province, Indonesia using Goffman's (1974) dramaturgy theory. Data was obtained from 24 informants from the district of Menes-Banten based on interviews, observation and documents. Findings show that Goffman's impression management theory cannot be fully accepted, particularly ulama's impression management model.