This paper examines to which extent apprenticeship model of learning can influence entrepreneurial attitudes and motivation of students. This is a quasi-experimental study using pre-post-test design. Participants were 40 students of Business Management Education Program, Faculty of Economics and Business Education, Universitas Pendidikan Indonesia (UPI), class of 2013. The paired sample t-test was used to test the hypothesis. Results showed a significant improvement in entrepreneurial attitudes and motivation of students as a result of the implementation of the model.