Owning a home is the dream of many Malaysians. The establishment of Perbadanan PR1MA Malaysia which is dedicated to designing and building affordable quality homes is aimed at making this dream come true. This study seeks to examine the relationship between product and service quality among house buyers' for PR1MA Home. A survey was conducted among private developers in residential areas implementing PR1MA Home concept and results showed that service quality has a major influence on house buyer's satisfaction.