e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 8 (1) Mar. 2000 / JSSH-0117-2000


Foreign Consumer Perception of Tourism Services

Salleh Yahya

Pertanika Journal of Tropical Agricultural Science, Volume 8, Issue 1, March 2000

Keywords: Hotel, restaurant, transportation, factors, tourism, satisfaction

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This paper performs an assessment of tourists’ perception towards services associated with lodging (hotel factors), dining (restaurant factors), and transportation (transportation factors). The results of the empirical analysis suggested that these are the underlying dimentions held by the tourists: (1) Hotel factors - Staff service quality, room quality, business services, security, value and food quality, and general amenities, (2) Restaurant factors - serving and food quality, accessibility, and general service and layout design, and (3) Transportation factors: system quality, accessibility, and staff service quality. By linking these factors with tourists’ overall satisfaction level, those factors that significantly contribute to better travelling satisfaction have been identified. In addition, this paper provides information on level of service performance, and sheds light on areas that present great potential in retaining and attracting tourists.

ISSN 1511-3701

e-ISSN 2231-8542

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