e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 23 (S) May. 2015 / JSSH-1308-2015


Analysis of Decision Making on Selection of the Social Networking Sites by College Students

Lai, W.F and Ngerng, M.H

Pertanika Journal of Tropical Agricultural Science, Volume 23, Issue S, May 2015

Keywords: Social networking sites, students' preference, Analytical Hierarchy Process (AHP)

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The high internet usage from college students has drawn the attention of different marketers. However, research pertaining to statistics of social media usage among youngsters, especially college students in Malaysia and their choice in social networking sites (SNSs), are still very few. The objective of this paper is to study the choices and the prioritised criteria in choosing SNSs among college students by using Analytical Hierarchy Process (AHP). Findings revealed that privacy attention and awareness are rapidly increasing among college students since privacy threats could hardly be ignored.

ISSN 1511-3701

e-ISSN 2231-8542

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