Luang Prabang native textile is regarded as the city's principal cultural merchandise. In the past, aesthetic and refined weaving was intended as gifts to present to kings and aristocractes only. However, after Luang Prabang was declared a world heritage site, the city became a popular tourist attraction, and this raised the value of its cultural goods. Textile became an item precious to travellers, the most famous being the royal fabric or (Pa-Tor-Raj) of Luang Prabang's Royal Residence. Therefore, the aim of this study is to investigate patterns, identity and creative processes of the native textile industry of Luang Prabang, a World Heritage city of the Lao People's Democratic Republic. The study uses the in-depth interview method to elicit information from well-known professional weavers and royal fabric weavers who have been producing textile since before the regime change. The results of the study revealed that the patterns of native textile could be classified into two main categories. The first was textile used in daily life, such as sarong, Pa-Biang (shawl used by women that wraps over one shoulder around the chest and back) and shawl (used by women to cover their shoulders), while the second category was textile used in religious ceremonies, such as tung (fabric hanging down a long piece of wood) and curtain material. The prominent motif used in weaving is a pattern inspired from ritual and traditional belief representing the great naga or serpent. Manufacturing procedure was developed from the surroundings and religious faith; these may be divided into three categories: 1) patterns derived from animals, such as the naga, mermaids, birds, lions and the Morm, mythological creature 2) patterns derived from flora, such as trees, vines, flowers and fruit 3) patterns based on people and folklore, such as virtue codes of morality and tradition.