Home / Regular Issue / JTAS Vol. 24 (S) Jun. 2016 / JSSH-S0179-2016
The Role of Relationship Marketing on Customer Loyalty toward Indonesian Fast Food Restaurant
Hidayat, A., Zalzalah, G. G. and Ekasasi, S. R.
Pertanika Journal of Tropical Agricultural Science, Volume 24, Issue S, June 2016
Keywords: Commitment, Communication, Conflict Handling, Customer Loyalty, Trust
Published on: 10 November 2016
The aim of this research is to examine the influence of trust, commitment, communication, and conflict handling in customer loyalty. Data collected from 200 respondents were used with a simple linier regressions analysis. This showed a positive influence between relationship marketing dimensions and customer loyalty.
ISSN 1511-3701
e-ISSN 2231-8542
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