e-ISSN 2231-8526
ISSN 0128-7680

Home / Regular Issue / JST Vol. 29 (4) Dec. 2021 / JSSH-8238-2021


Theorization the Use of Podcasts as an Alternative Medium of Da’wah and Its Impact on the Audience: The Case of Indonesia

Arina Rohmatul Hidayah

Pertanika Journal of Science & Technology, Volume 29, Issue 4, December 2021


Keywords: Digital age, impact on the audience, medium of da’wah, podcast

Published on: 13 December 2021

The purpose of this research is to provide novelty in the study of communication science, especially on the role of new media, namely podcasts as a medium of da’wah, which so far has not been widely studied. Through a phenomenological approach and conducted interviews with two uploaders da’wah content of Baha’uddin Nursalim, and two active listeners, the results obtained that podcast as an alternative medium of da’wah is a message about society’s civilization towards the need for auditory media to obtain religious content is increasing. Moreover, users and listeners are considered quite active in choosing an effective medium of da’wah because podcasts provide several advantages during high community mobility and an adaptive and dominative effort to strengthen the existence of Nahdlatul Ulama organizations in the digital era.

ISSN 0128-7680

e-ISSN 2231-8526

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