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Soft Skills - An Employee Development Tool in Private Banks

Kusum Ahlawat, Swati Kaul and O. P. Ahlawat

Pertanika Journal of Social Science and Humanities, Volume 21, Issue 2, June 2013

Keywords: BEI - Behavioural Event Interview, IQ- Intelligence Quotient, EQ- Emotional Quotient, SS-Soft Skills, HS-Hard Skills/TS-Technical Skills

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Soft skills play a vital role in professional success as they help the individual to excel in the workplace, and therefore, their importance cannot be ignored in the present era. Hard skills are defined as the technical or administrative procedures that are related to an organisation's core business. These types of skill still have significant value in the business world but soft skills, which are increasingly gaining in significance the world over, refer to the ability to convey an idea to the masses in the simplest possible manner through communication, problem solving, conflict resolution, teambuilding, motivating and other similar skills. These soft skills are typically interpersonal skills and are often difficult to measure. Yet, a lack of these skills will be reflected in poor organizational performance. Presently, business organisations have also started recognising the importance of soft skills as they help in maintaining relationships with customers and in developing a successful business. In this study, an effort has been made to bring to light the wedded relationship between soft skills and the competitive edge of the present times. It focusses, therefore, on the latest mantra to be heard in the competitive world, which is 'soft skills'.It acts as a stimulus for a harmonious life that synthesises both personal and professional lives. Soft skills are elaborated on here as the protective gear needed by the individual in order to face this competitive world with confidence. The soft skills demonstrated by the individual are part of his individual contribution towards the success of the organization with which he is aligned. This is especially true for business organisations dealing face-to-face with customers; the effective use and display of soft skills are generally the reason for a higher level of success. One such business organisation is the bank. The banking industry requires employee to interact with a wide range of customers from all walks of life. This study was conducted using the Workforce Profile Study in the banking industry; about 60 soft skills which employers seek in their employees were studied. These soft skills are the personal traits and skills that an employer considers as being the most important while selecting employees for jobs of any nature. Banking provides employees with the opportunity to interact with a wide range of people from all walks of life; indeed, the business of banking is driven by relationships, which are believed to be most soundly and firmly built only through personal contact. The upshot of growing competition is that banks have recognized that they must be responsive to customer demands for services; otherwise, they risk losing those customers. It is observed that if one is to work well with others, then he must communicate with them at some point. Strong oral and written communication skills are becoming increasingly crucial and most sought after by business organisations. One needs to be able to understand another person's language, be it technical or artistic. The aim of this research is to analyse the role of soft skills in converting a business into a successful business. The findings ofthe BEI survey collected from my research indicate that soft skills play a crucial role in differentiating a superior performer from an average performer in the banking industry.

ISSN 0128-7702

e-ISSN 2231-8534

Article ID

JSSH-0544-2011

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