This article focuses on sacred narratives found in Malaysia, in particular in the northern region of Peninsular Malaysia and their potential contribution to the cultural tourism sector in Malaysia. Sacred narratives refer to oral stories regarding beliefs that were regarded as sacrosanct and inherited since time immemorial by the Malay society. In the traditional context, such stories provide a set of guidelines, rules and prohibitions to be observed in our daily lives. Apart from its correlation with traditional beliefs, this article argues that sacred narratives have an enormous potential to be fostered as one of the factors that can help to boost the country's tourism industry.In order to provide evidence, this article will examine the method used by some tour operators particularly in Langkawi Island and Mount Jerai, Kedah to highlight sacred narratives in those tourist locations that they were operating in as a tactic to attract tourists. Based on this success, this article suggests that the involved parties in the tourism industry should mobilise efforts in a more systematic manner to gather sacred stories, to promote the unique features of these stories through websites, as well as to shape and to place skillful storytellers of sacred narratives in the various tourist locations. This article suggests that concerned parties should exploit this advantage as a potential to boost cultural tourism, a sector that is currently growing in this country.