PERTANIKA JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

 

e-ISSN 2231-8534
ISSN 0128-7702

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Effect of the 2014 Election Campaign Material in Increasing Beginner Voters' Knowledge among Students

Sayuti, S. D. and Aras, M.

Pertanika Journal of Social Science and Humanities, Volume 24, Issue S, July 2016

Keywords: Communication, Political Campaign, Campaign Material, Socialisation, Beginner Voters' Knowledge, Students, General Election

Published on: 25 Nov 2016

Campaign is a socialisation programme to deliver relevant knowledge, ideas, vision, mission and programmes of political work by individuals or political organisations with the goal to change attitudes and behaviour of voters. Similarly, programmes or activities of a political campaign are also aimed at influencing students who have reached the voting age to elect the president of Indonesia in 2014. This study carried out a context-based investigation into how political campaign material influences student voters in Third Grade Senior High School students at Bekasi West Java, Indonesia. The purpose of this study was to determine the influence of political campaign material on high school voters. This Experimental Design research consists of an experimental group and a control group. Findings indicate that there are significant effects of political campaign material on the beginner voters. Results showed that the mean scores of Experimental Group (86) was higher than Control Group (78.6), or tn is higher than tt (tn = 2.074 and tt = 2.021).

ISSN 0128-7702

e-ISSN 2231-8534

Article ID

JSSH-S0176-2016

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