e-ISSN 2231-8534
ISSN 0128-7702

Home / Special Issue / JSSH Vol. 24 (S) Jul. 2016 / JSSH-S0186-2016


Designing Cannes Eco-Product Using Quality Function Deployment

Hendayani, R. and Prahatikno, W.

Pertanika Journal of Social Science and Humanities, Volume 24, Issue S, July 2016

Keywords: Environmentally-friendly design, house of quality, quality function deployment

Published on: 25 Nov 2016

This research aims to determine what factors are needed to design Cannes shoes, a brand of eco-friendly footwear products, and to examine the theory behind the implementation of Quality Function Deployment (QFD) related to eco-products. Samples were collected by distributing questionnaires with non-probability sampling to 100 respondents to define what customers want in eco-shoes. The data were then analysed by QFD. An in-depth interview with the product owner was carried out to determine technical specifications and also to determine benchmarking with two competitors. The results showed that customers want comfortable shoes manufactured using eco-friendly materials. The technical response to Cannes environmentally-friendly shoes is that they are made from genuine leather, they use natural dyes and they have a foot bed, eco-friendly soles and shoe construction that are comfortable for wear. The variables tested showed a good relationship with one another. Comparison with its competitors showed that Cannes is considered far superior in quality by consumers. The technical evaluation considered the use of these elements: Horween leather, natural dyes, arc-technology foot bed, eco-friendly sole 100 % reuse and recycle and Norwegian welt construction.

ISSN 0128-7702

e-ISSN 2231-8534

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