e-ISSN 2231-8534
ISSN 0128-7702

Home / Special Issue / JSSH Vol. 24 (S) Jul. 2016 / JSSH-S0236-2016


The Success of Toto Brand in Grabbing Purchase Intention

Dewanti, R., Pratiwi, V. I. and Chang, A.

Pertanika Journal of Social Science and Humanities, Volume 24, Issue S, July 2016

Keywords: Perceived price value, perceived product quality functional value, brand loyalty, perceived value of transaction, purchase intention

Published on: 25 Nov 2016

The purpose of this study is to investigate the impact of perceived price value and perceived product quality functional value on brand loyalty and purchase intention along with perceived value of transaction as a moderator variable. A survey was conducted with 200 consumers of Toto brand products. Structural equation modelling and Partial Least Square (SEM-PLS) were used for data analysis. This study is important in terms of perceived price value in terms of its effect on brand loyalty, purchase intention and perceived product quality functional value. The results of this study can help businesses (Toto in this specific case) to determine strategy and create correct value perception.

ISSN 0128-7702

e-ISSN 2231-8534

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