This paper attempts to identify creative f indigenous knowledge where r emotions are translated into unique and innovative batik design. It is well documented that batik designers use imagery and styles based on their environment, cultural experience and cultural objects. The very fact that batik making has survived and developed as a form of modern art and craft demonstrates its popularity and resilience. The paper creates a batik model that is a product of identity. The 'IK' (Indigenous Knowledge) creativity is unique as incorporates both traditional and modern elements in batik designs leading to sustainable batik craft in contemporary Malaysia.